buddybank
"bank of now, bank of wow"
buddybank, the digital only and mobile-first bank powered by UniCredit Group, asked Connexia to redefine its positioning and upgrade its identity toward a younger and friendlier appeal, while maintaining the conversational approach typical of buddybank.
WORK
Connexia, in line with the client’s guidelines stressed the friendlier approach of buddybank. «A true buddy understands you. A true buddy is a partner in crime for every adventure. A true buddy is always there for you» are the key messages. Connexia also redefined the new logo, playing with the double «b» in expressing all the affinity and friendly relationship a customer would not expect from a bank.
ACTIVITIES
Positioning, strategy, new identity, new logo design and animation, website, app look & feel, gadgets, campaigns.