DHL
"Il pacco da giù" con Casa Surace
Tell the stories of “parcels that connect people” with the global leader in international express shipping.
WORK
For DHL we developed branded content, starring Casa Surace, to portray the company through the endless stories of its “packages”. In particular, we chose one of the most iconic leitmotifs of the Casa Surace content factory: “The parcel from down south”: the symbol of a bond and a relationship that have nothing to do with the monetary value of its content. A cardboard box becomes a message that brings people together and DHL is the messenger that makes it all possible.
RESULT
Reach: 2,035,650
Impressions: 4,710,131
Interactions: 1,730,171
3 second video views: 1,716,511
15 second video views: 520,496