Bakeca.it
“Bakeca.it dà voce ai tuoi annunci”
Promote Bakeca.it as the preferred platform for all free ads in Italy.
WORK
We developed a social and digital campaign using original video content to explain the scope of the portal and the countless opportunities it offers. Three digital film commercials for the three major ad categories: Home, Work and Buy/Sell. The band Elio e le Storie Tese are absolute stars with their original jingles.
RESULT
Impression: +33mln
Ad Recall Campagna: +45%
(VS media ITA +21%)
Brand Awareness Campagna: +20%
(VS media ITA +12%)
Views: +3mln